West Coast Tasmania 品牌推廣， 圖形設計
塔斯馬尼亞的西海岸是野生的，崎嶇的，偏僻的。嚴酷和不饒恕的土地和天氣總是迫使人們按其生活方式生活。隨著遺產產業的衰退，這個地區需要克服這個地區的偏僻、缺乏特色和人口不斷減少的狀況，為塔斯馬尼亞偏遠地區注入新的活力，以便吸引商業投資，促進經濟發展，推動人口增長，并鼓舞人心。讓人們在塔斯馬尼亞更著名的地方進行調查。
該項目與西海岸委員會、旅游經營者以及4000名當地居民合作，在10個月的時間里，為地方政府和旅游部門的綜合社區咨詢和區域品牌樹立了新的標準。這個新的品牌形象在故事中融入了西海岸與眾不同的歷史。需要一個區域品牌來改變對該地區的看法。通過整個地區和社區可以利用的開放源碼品牌系統，Identity采取了開放和包容性的方法，以講述他們自己的故事，這些故事共同塑造了該地區的凝聚性身份。
建立一個開放源碼的品牌身份意味著需要的西海岸的居民是非常方便和實用的識別系統，在西海岸的旅游運營商和企業主。我們創建了一組身份元素，允許大量的軼事，明確的西海岸消息來表達。再加上一個定制的字體，圖形，和一個攝影圖書館打破了通常的旅游形象，該地區可以表達一個連貫的敘述和地域風格，同時保持每個城鎮的個性、業務或倡議。作為一個開放源代碼的識別系統，每個方面都是免費使用的當地人，有效溝通提供工具，這些通常是成本高昂，但大型旅游運營商的人使用。
西海岸是一個地區，你必須把自己的一部分，以正確地體驗它。這是一個艱難的天氣，甚至更惡劣的天氣。通過分享西海岸所提供的真正的美，在西游記的意義上明確的身份，我們希望授權社會建立在身份的基礎上，自信地和連貫地表達他們是誰和這個地方是什么。這將有助于吸引游客、企業、居民和投資者有決心采取的路徑是不一樣的，在一個小島上一個偏遠地區，在世界的邊緣。
Tasmania’s West Coast is wild, rugged and remote. The harsh and unforgiving land and weather has always forced people to live on its terms. With declining heritage industries, the region needed to overcome the area’s remoteness, lack of profile and a declining population and breathe new life into Tasmania’s remoter region in order to attract business investment, facilitate economic development, drive population growth, and encourage people to investigate beyond the more well-known parts of Tasmania.
Working with the West Coast Council, tourism operators, and the regions 4,000 residents, the project set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector over the course of a 10 month period. The new brand identity embraces the West Coast’s confronting history in a story that distinguishes it from the rest of the country. A whole of region brand was needed to shift perceptions about the area. The Identity took an open and inclusive approach, through an open source brand system that the entire region and community could utilise, to tell their own stories that collectively shape a cohesive identity for the region.
Building an open source brand identity meant the identity system needed to be highly accessible and usable by any of the West Coast’s residents, tourism operators and business owners in the West Coast. We created a set of identity elements that allow a multitude of anecdotal, distinctly West Coast messages to be expressed. Coupled with a bespoke typeface, iconography, and a photography library that defies the usual tourism imagery, the region can convey a coherent narrative and regional style, whilst maintaining the individual personality of each town, business or initiative. As an open-source identity system, every aspect is free to use by locals in the region, providing the tools to communicate effectively, where these would normally be cost prohibitive to anyone but large tourism operators to use.
The West Coast is a region that you have to bring a part of yourself in order to experience it properly. This is a hard landscape with even harsher weather. By sharing the true beauty of what’s on offer in the West Coast, under a clear identity of what it means to be a West Coaster, we hope to empower the community to build on the foundation of the identity and be confidently and coherently express who they are and what this place is. This will help to attract visitors, business, residents and investors that have the determination to take a path that’s less trodden, in a remote part of a tiny island at the edge of the world.
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深圳市頂點企業形象策劃有限公司
是一家企業VI設計與形象策劃的綜合服務提供商，我們堅持以創新的思路做品牌，做最有力的“創新型設計”！
